Revenue per Customer Calculator (ARPU + LTV)

Revenue per Customer Calculator

Calculate ARPU and Customer Lifetime Value.

10,000 $
100 customers
12 months

ARPU

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LTV

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What Is Revenue per Customer?

Revenue per customer (also known as ARPU – Average Revenue Per User) shows how much revenue your business generates from each customer on average.

It is a key metric for SaaS companies, subscription businesses, and online services.

How to Calculate ARPU and LTV

ARPU = Total Revenue ÷ Number of Customers
LTV = ARPU × Customer Lifespan

Higher ARPU and LTV mean more revenue per customer, which allows you to spend more on marketing and grow faster.

ARPU & LTV Examples

Revenue Customers ARPU LTV (12 months)
10,0001001001,200
20,0002001001,200
15,000503003,600
50,0002502002,400

Revenue per Customer FAQ

What is ARPU?

ARPU (Average Revenue Per User) measures how much revenue each customer generates on average.

What is LTV?

LTV (Lifetime Value) shows how much revenue a customer generates over their entire relationship with your business.

Why is ARPU important?

ARPU helps you understand your business efficiency and pricing. Higher ARPU means more revenue per customer.